Privacy Policy

Philosophy

Bridgeable (us, we, or our) operates the https://www.bridgeable.com/ website and offers design consultancy services to individuals and organizations. This privacy policy aims to inform you about our practices relating to the collection, use, and disclosure of personal information that may be provided through access to or use of our website and our services. We use your data to provide and improve our services. By using the service, you agree to the collection and use of information in accordance with this policy. At Bridgeable, we are committed to protecting your privacy and supporting a general policy of openness about how we collect, use, and disclose your personal information. The following statements on data protection describe our policies. We strongly recommend that you take the time to read this privacy policy and retain it for future reference.

Our privacy policy undergoes periodic updates to align with any changes in our privacy practices. Any significant modifications or additions to the privacy policy will be communicated through this page, providing you with the latest information regarding your privacy rights and our data-handling procedures.

What Personal Data We Collect

Personal data is acquired directly from data subjects or indirectly through authorized sources such as a recruitment firm or third-party agencies acting on our behalf. Data subjects can include employees, ex-employees, prospective employees, client point of contact, and research subjects. Consent or contractual agreements are in place to establish a lawful basis of personal data processing. While working with Bridgeable, you may be asked to provide the following:

• Contact information (such as first and last name, address, zip code, email address, telephone number)
• Demographic information (such as gender, age, etc.) and information about individual preferences
• Employment information (such as employment history, areas of expertise, job type preferences)
• Health information (such as physical or mental conditions, medications, vaccination status, and history)
• Website cookies (such as website activity, IP address, language preferences, ad preferences)

We will gather and use personal data exclusively to achieve the purposes outlined by us.

How We Use Your Personal Data

With respect to personal data, Bridgeable is a ‘data processor’ and ‘data controller’ under the EU General Data Protection Regulation (“GDPR”).

In our commitment to serving clients, we conduct surveys, interviews, and small group discussions targeting specific criteria or customer segments. Personal data is acquired through diverse channels, such as telephone conversations, email exchanges, and remote video calls. This data is instrumental in crafting high-quality strategies, experiences, and services to solve complex problems or enhance customer and brand interactions—examples include encouraging the shift from private vehicles to public transit or facilitating access to life-saving drugs for cancer patients. Employing techniques like mapping, prototyping, and various human-centered design methodologies, we strive to innovate solutions that address intricate challenges and elevate the overall end-user and brand experience.

How We Share Your Personal Data

Bridgeable may share your personal information with our affiliates, contractors, employees, and other parties who require such information to assist us with managing our relationship with you. We keep a record of any third-party transfer and disclose the details to you when receiving information (e.g., applicable law or regulatory requirements, search warrants, court orders, third-party transfers, cloud service providers, etc.).

We may share non-personally identifiable information, as aggregate information, publicly with clients and with our affiliates or third parties – including publishers, advertisers, or connected sites. As an example, we may share information publicly to show trends in the general use of our services.

Finally, we do not share any personal data with third parties for their own marketing purposes.

How We Protect Your Personal Data

Before or at the moment of gathering personal information, we will specify the intended purpose for its collection. We will acquire information through lawful and fair means, with the knowledge or consent of the data subjects. Upon receiving data from data subjects, Bridgeable operates under the assumption that it is accurate and up to date, placing reliance on the endorsement of the data subjects.
Bridgeable strives to uphold physical, technical, and procedural safeguards that align with the sensitivity of the relevant personal information. These measures are crafted to prevent the loss of your personal information and prevent unauthorized access, copying, use, modification, or disclosure.

We prioritize the security of your personal information. If there is any incident involving the loss, unauthorized access, collection, use, or disclosure of personal information under our custody or control, kindly notify our Privacy Officer promptly.

Retention and Storage of Your Personal Data

Bridgeable will retain your personal information for the duration necessary to fulfill the purpose for which it was collected or as mandated by legal obligations. Afterward, we will securely delete the personal information. In cases where technical constraints prevent the complete deletion of specific data from our systems, we will implement suitable measures to avoid any further use of such data (e.g., anonymization).

Data Subject Rights

You may contact Bridgeable to request any action or update your personal information using the contact information provided in this policy’s ‘Contact Us” section. We may require your information to confirm your identity and process the request if you make such a request.

As data subjects, you have the following rights to:

• Request access to your personal information (commonly known as a “subject access request”).
• Request correction of your personal information.
• Request the erasure of your personal information.
• Right to ask us to delete or remove your personal information where you have exercised your right to object to processing.
• Object to processing your personal information where we rely on our legitimate interests.
• Request the restriction of processing of your personal information.
• Request the transfer of your personal information to another party.

Bridgeable may discard, erase, or anonymize personal information in line with record retention practices. In that case, we cannot process your request to access the information, and we will inform you of the reasons why, subject to any legal or regulatory restrictions.

Use or Disclosure for Marketing Purposes

If you receive marketing materials, we may use your personal information to advertise and promote additional products, services, and special offers from our affiliates and/or business associates through direct marketing. You can prevent us from using or revealing your personal information for direct marketing by using unsubscribe options or contacting us.

Cookie Policy

We use tracking and analytics tools to analyze access to our websites. Collected information includes IP address, access time, and access duration.

If permitted, cookies are transferred to your computer’s hard drive through your web browser. It allows the systems of sites or service providers to recognize your browser and gather specific information. The cookie is exclusively accessible to the website that initially established it and cannot be read by any other site. Certain browsers offer the option to decline all cookies. If you opt to adjust your browser settings this way, please be aware that certain pages on this website may not operate as intended. We use cookies to monitor advertisements and generate aggregated site traffic and interaction data. This enables us to enhance site experiences and develop better tools for the future.

Links to Third-Party Sites

Our website, emails, or application may contain links to websites operated by third parties. Similarly, third-party websites or emails may link to our site. We want to clarify that we do not assume responsibility for these third-party entities’ content or privacy practices. The collection of personal information by third parties is not subject to Bridgeable’s privacy policy. Before sharing any personal information with third parties, we recommend reviewing the privacy statements of the respective websites.

Children’s Privacy

Our services cover data subjects who are under the age of 18 (children) and explicit consent mechanisms are in place to collect and process children’s data. If you have concerns about our privacy practices, please reach out to us using the details given in the ‘Contact Us’ section.

Contact Us

If you have any concerns about how we handle your personal data or have any questions about Bridgeable’s privacy policy, you may contact us at: operations@bridgeable.com

If you remain dissatisfied, you can complain to the supervisory authority about how we process your personal information.