Tim MacLeod

Managing Director

Tim is driven to help organizations clarify complexity and deliver winning customer experiences that generate an unfair competitive advantage. 

Tim draws on a unique skill set of design thinking, social science research, business strategy, and leadership to help organizations kickstart culture change, and find strategic clarity in the midst of complexity. He has a track record of delivering winning customer experience strategy for some of the world’s most innovative organizations across healthcare, pharma, financial services, and mobility. As Managing Director, Tim’s focus is on helping our clients solve their most urgent business problems and creating the conditions for our team to do their best work. He holds a doctorate in experimental psychology and has authored over 20 peer-reviewed publications on innovation in healthcare. 

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We’re a service design consultancy. We work with organizations and people to create a more human world, one experience at a time.

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